YouTube launches New To You feature to expand content discovery | YouTube launches New To You feature to expand content discovery



Digital Desk, New Delhi. YouTube has started rolling out a brand new To You tab on its platform so users can explore content that isn’t part of the usual recommendations that appear on the home feed. The new tab is available on the YouTube homepage on mobile, desktop and TV devices.

We are excited to share more details about New To You, the company said in a statement. This is a feature that helps you discover new creators and fresh content beyond the recommended videos you normally watch. New To You is now available on the YouTube homepage for mobile, desktop and TV devices.

The feature is expected to help creators reach new audiences by targeting those who are most interested in their content but cannot find it. Try New To You today, simply tap New To You in your topic bar, which is easily accessible even when you refresh the YouTube homepage (on mobile), the company said.

Since this feature is personalized, it may not always be available and you will need to sign-in to view it. Recently, YouTube announced that it will launch a week-long live shopping event, YouTube, from November 15 Will host the Holiday Stream & Shop.

The company said the event will allow viewers to shop for new products, unlock limited-time offers, and connect with creators and other audiences through Q&S and polls.

The company first revealed its plans to invest in Live Shopping in early 2021 as part of a larger initiative around integrated shopping on YouTube.

IANS



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