Vivo leads 5G smartphone market in India in Q3; Samsung ranks second | Vivo leads the 5G smartphone market in India in the third quarter

Digital Desk, New Delhi. 5G smartphone shipments picked up pace in the third quarter in the country. With this, Vivo led the 5G smartphone segment in India with 18 percent market share, followed by Samsung with 16 percent. These figures have come to light in a new report on Monday.

According to CMR’s India Mobile Handset Market Review Report for Q3 2021, over 20 5G-enabled smartphones were launched during the quarter, and 5G now accounts for 22 per cent market share of total smartphone shipments. Shipra Sinha, Analyst, CMR, Industry Intelligence Group, said with smartphone brands such as OnePlus, Oppo, Realme, Samsung and Vivo prioritizing 5G and enabling consumers to prove themselves in the future, 5G is gaining momentum.

Together, these five brands shipped 5G smartphones worth over $3 billion during the third quarter of 2021, Sinha said. In the third quarter, smartphone shipments in India posted a 47 per cent quarter-on-quarter growth, despite strong consumer demand and persistent supply constraints.

Xiaomi (23 per cent), Samsung (18 per cent) and Vivo (15 per cent) occupied the top three positions in the smartphone market, followed by Realme and Oppo. The feature phone segment declined 21 per cent (YoY), driven by continued consumer transition to smartphones.

The 2G feature phone segment declined 27 per cent year-on-year, with itel (27 per cent), Lava (19 per cent) and Samsung (14 per cent) holding the top three spots. Samsung launched 10 new smartphone models including 7 5G smartphone models. About 20 percent of all Samsung smartphones were 5G enabled.

The report mentions that Samsung Galaxy M02, M02S and Galaxy A12 accounted for 34 percent of its shipments. In the fourth quarter of 2021, CMR forecast ongoing supply constraints, higher components and logistics costs, and consequently higher retail costs, to continue challenging smartphone brands.

Anand Priya Singh, Industry Intelligence Analyst, CMR Group, said, in the fourth quarter of 2021 and beyond, supply chain bottlenecks will remain. Smartphone brands that are able to increase the supply of their components and plan their market access strategies in advance will be successful.