Digital Desk, San Francisco. To attract more content creators, the Meta-owned photo-sharing platform Instagram is now offering up to $10,000 in bonuses to those who post videos on reels. According to 9to5Mac, creators will now have the chance to earn up to $10,000 by posting these short videos called Reels as part of the Reels Play bonus program.
However, the rules of the bonus program are not clear to users, citing TechCrunch in the report. A creator with more than 50,000 followers made $1,000 a month, but some people with more followers earned only $600.
Other creators said they were offered $800 if they reached 1.7 million views on all the reels they posted in a month. According to Instagram, the bonus program is being tested with some creators and users should expect ups and downs while we’re still getting started.
The company claims that the bonus will become more personalized in the future. These bonuses are rolling out slowly and are not yet available to all users. To begin with, this bonus is only available in the US.