Short video platform TikTok has emerged as the most downloaded non-gaming app worldwide with over 59 million installs in September 2021.
According to Sensor Tower, the country with the largest number of installs was China’s Douyin at 16 percent, followed by the US at 12 percent.
Facebook was the second most installed non-gaming app worldwide with over 51 million installs last month. The countries with the most Facebook installs were India at 29 percent, followed by Indonesia at 7 percent.
Instagram, WhatsApp and Messenger rounded out the top five most installed non-gaming apps worldwide for the month.
Meanwhile, Tencent’s PUBG Mobile was the highest-grossing mobile game worldwide for August 2021, with players spending around $270 million on it, representing an increase of 4.7 percent from August 2020.
About 61.4 percent of PUBG Mobile’s revenue was from China, where it is localized as Game for Peace, followed by 9 percent from the US and 6.5 percent from Turkey.
Honor of Kings from Tencent was the second-highest-grossing mobile game worldwide for August 2021, with $256.2 million in gross revenue, representing a year-over-year increase of nearly 3 percent from August 2020.
Last year, the Indian government said it had banned 59 apps developed by Chinese firms including ByteDance’s TikTok and PUBG Mobile. Out of concern that these apps were involved in activities posing a threat to national security.
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